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Strengthen Your Marketing By Knowing What Matters to Seniors and Adult Children






Strengthen Your Marketing By Knowing What Matters to Seniors and Adult Children

Published on Mon, 05/16/2016 - 7:37pm  Senior Housing Forum


By Pam McDonald

This month I caught up with Katie Roper, Vice President of Sales and Marketing for Caring.com, the largest online resource for people who provide care to senior loved ones and a Senior Housing Forum partner. At the Argentum Conference in Denver, Colorado, she moderated a panel discussion about multi-generational marketing.

She and her two panelists, Shannon Ingram, Vice President of Sales and Marketing for Anthem Memory Care, and Cindy Longfellow, National Director of Sales and Marketing for Juniper Communities, reviewed the roles of the senior and the adult child in placement decision-making, as well as messages and platforms that appeal to each audience or both.

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I'll Leave it for My Children

“I’ll Leave it for My Children to DEAL WITH”Services mother-and-daughter blue-and-purple-shirts outdoors

By:   J. Robinson

Professional Downsizer


In twenty years I have often heard “They will carry me out in a box!”

I then ask, ” What about all the STUFF you have accumulated?”

Their reply often is, “I’ll let my children deal with it.”

WELL, I have been working on several estates lately and in  homes where parents have had to move to a Retirement Residence or a Long Term Care Facility.  The parents had collected many things and had thrown out very little including bags of plastic bags, used and broken light bulbs, empty jars and margarine containers….You can imagine what I have seen.. Yes even numerous dead mice and some live ones.

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Support for Caregivers


  Do you support a family member with a brain injury, mental illness or addiction?

Does your spouse have  heart disease, arthritis,
cancer, MS, ALS, Parkinson’s, or dementia?

Do you help a parent with tasks such as grocery shopping, house maintenance, medical appointments, or personal care?

Are you the parent of a child with high needs or a disability?

Are you the main person who checks on and/or helps a relative,
neighbour or friend because “there’s no one else”?





Senior Friendly Home Additions


Your house is more than bricks, wood, and metal—it's your home, and you want to stay there for the rest of your life. Thanks to the numerous senior-friendly additions available today, you can make sure your house is your home for a lifetime.

 Locate risk areas

Your home probably has a few places that have always been risky. Whether it's a step that leans a little too far to one side or a doorway with an elevated threshold, these are the first areas you should address when making your home more senior-friendly.

Some common problem areas are:

  •          Bathrooms: Many bathrooms have tubs that are too high or showers that have an edge that are not comfortable or safe to step over.
  •          Doorways: The threshold of a doorway should generally be flush with the ground on either side, but this isn't always the case.
  •          Kitchens: Worn-down or slippery tile can be difficult to navigate safely, and stovetops, ovens, and other outdated appliances are not always user-friendly or safe.
  •          Stairways: Not only can it be exhausting to go up and down those steps over and over every day, steep staircases also present a dangerous fall risk for seniors.

Each home is unique, so there may be areas you're not comfortable in that aren't mentioned here. Once you've figured out where your specific risk areas are, you can start making plans to fix them.

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Embracing Meaningful Activities


From Alzheimers Society Blog

February 2, 2016


Two things, it is said, are constant and unyielding in an unpredictable world: death and taxes. To this short list, I would add washing clothes, ironing, and making supper.

You may be snickering about the addition of “ironing” in a world inundated with synthetics and permanent press. However, as mom’s dementia advanced, this became the predictable response every time I asked about her day’s activities. It wasn’t that she was spinning a tale to allay my concerns, but rather she believed these long abandoned tasks had been completed.

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Senior Living Design Trends



  •   Home-like design – resident choices in finishing, shared kitchen space to host larger family events
  •   Wellness focus – meditation areas, include outdoor space.
  •   Convertible design – multi-purpose (eg. breakfast room in AM converts to bar/pub in PM)
  •   Hospitality focus – at least 2 dining options, services on demand (like laundry, transportation) billed back to resident account, hotel-like experience
  •   Restaurant style dining - most important feature, with room service rated least important
  •   Community integration – walk out to fitness centre, retail services – designed so residents feel connected to community as a whole (it is all their home)   

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Alzheimers Awareness Campaign



This video reminds us that a diagnosis of Alzheimers does not mean immediate disappearance.   The experience of Alzheimers and other dementias is different for every person that makes that journey - what is not different is our need for love, support and feeling valued.  




A New You in 2016


       A New You in 2016 – suggestions for your New Years’ Resolutions

  1. Get some exercise
  2. Choose better foods – use fresh ingredients
  3. Make some tough decisions and share them with your family  - talk about end of life care, give someone power of attorney.   Do it verbally and in writing.
  4. Manage your stress – try not to overcommit yourself, learn to say NO and ask for help when you need it
  5. Choose to be happy  - your attitude has a profound impact on your health
  6. Make it a Happy New Year!


Mean Old Girls - Seniors who bully

imagesCAS1LP9DWhen Nancy Murphy moved into a retirement community near Portland, Ore., she didn’t realize she’d actually traveled back in time. 

“I came into breakfast one morning and this woman sitting at a nearby table sees me and says, ‘Well, would you look at the new girl? She has WET HAIR!’” says Murphy, a 75-year-old retired schoolteacher. “She did this three mornings in a row. Then I found a flyer in my mailbox with a copy of the house dress rules. I know she tucked it in there.”  

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Experience 12 Minutes In Alzheimer's Dementia

Just what is a loved one with dementia going through? A 12-minute virtual Alzheimer's tour reveals more than you ever imagined. (To see the original ABC video, go to http://alzheimersweekly.com/content/e... . This is a YouTube copy of an original ABC video that was made because users on our site were having problems viewing streaming video embedded directly from ABC. )

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The Future of Work

Why employers are caring for the caregivers

Brenda Hill has many identities. She works as a wealth adviser for BMO Nesbitt Burns in Caledon, Ont. She’s the primary caregiver for her 78-year-old mother, diagnosed five years ago with Alzheimer’s disease. And she’s the mother of two twentysomething kids.

Yet it’s a new role that has helped her cope with the stress of juggling it all: She’s a participant in a five-year pilot program launched by Mount Sinai Hospital’s Reitman Centre for Alzheimer’s Support and Therapy in co-operation with Bank of Montreal to help employees caring for family members with the disease.

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Senior Living Terminology

Independent Living - includes a combination of housing and hospitality services for retired adults who are functionally independent seniors capable of directing their own care. This may also be referred to as Supportive, Retirement or Congregate Living

  • These seniors choose to be free of the home management duties and prefer the convenience of service in a social atmosphere.
  • Living space may vary from a studio apartment to a 2 bedroom or larger
  • Services provided are usually a menu of optional fee-for-services from a base rate which could include meals, housekeeping, monitoring and emergency support, social and recreational opportunities, transportation, etc.
  • Building features include private space, and a safe secure environment with a home-like setting. The buildings are designed with common areas and features to allow seniors to "age in place"
  • These communities include privately owned, non-profit and subsidized housing options

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brenda-cropped If you want to make your business Senior Friendly and aren’t sure where to start, email me and we can start a discussion around the program that works best for you.   I will custom-design the business review and training to suit your budget, staffing and timelines.

- Brenda Josephs, Owner & Operator of SeniorsCircle Communications

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